Shipping is a crucial part of any eCommerce business. It involves the process of delivering purchased goods from your business or fulfillment center to the customer . Now that we know how vital shipping strategy is, let’s study how e-commerce shipping works.
Did you know which is a critical part of the e-commerce business?
Shipping is critical to customer experience. In today’s fast-paced world, fast, efficient, reliable, and cost-effective shipping is necessary for customer satisfaction.Â
According to statistics, 48% of online shoppers abandoned their carts because of extra shipping costs, taxes, and fees.
51% of Gen Z and 49% of Gen X are willing to wait for up to seven days to receive international free shipping.
Also, 72% of people purchase online because of free shipping, and 39.50% of Online shoppers expect discounts and special shipping coupons.
So, in this blog guide, we explore how shipping works, understand its core elements and discuss the best strategies for creating a smooth and seamless shipping experience that keeps customers happy and coming back for more.
Key Takeaways
- Fast, reliable, and affordable shipping directly impacts customer experience.
- Offering free shipping can significantly increase sales and reduce cart abandonment.
- Proper packaging protects products, reduces damage, and creates a solid first impression, contributing to a better customer experience and brand perception.
- Using strategies like bundle selling, custom tracking portals, and managing return orders efficiently can help reduce shipping costs, improving profitability without sacrificing customer satisfaction.
- Combining different shipping options helps balance customer needs and business profitability.
Understanding Core Elements Of E-commerce Shipping
- Shipping Strategy: Your shipping strategy sets the foundation for how your shipping process works. It includes:
- Shipping Methods: Standard, expedited, and same-day delivery.
- Shipping Costs: Free shipping, flat rates, or variable rates based on destination or weight.
- Service Areas: Domestic or international shipping.
- Order Thresholds: Offering free shipping for orders above a certain amount.
